Festive Yet Evergreen Content Creation for Everleaf Drinks
Everleaf partnered with PinPoint Media to expand their content library with fresh, high-quality creative assets ahead of the crucial December–January trading period - a peak time for non-alcoholic drinks brands.
The brand required professional photo and video content that could drive performance during the festive season while remaining relevant well into the new year. Their existing asset bank needed strengthening with Christmas-ready content that complemented current creative, without becoming overly seasonal or short-lived.
The brief called for a careful creative balance:
Festive enough to capitalise on the season of celebration
Evergreen enough to avoid feeling overly Christmas-specific
After securing the ideal location at the Clapton Tram, PinPoint Media developed a comprehensive shoot plan that balanced creative ambition with paid media performance requirements, ensuring maximum value from a single production.
Scalable Festive Assets for Paid Media
Executing this vision presented several production and performance challenges.
Key Project Requirements:
Maximise time on set to create a diverse bank of photo and video assets
Produce content suitable for paid media campaigns across multiple platforms
Manage simultaneous photo and video production without compromising quality
Navigate technical constraints, including flash photography spillage into video footage
Source an indoor location that authentically reflected a brand rooted in outdoor lifestyle, nature, and adventure
Create party-focused, celebratory content that felt festive without being overly Christmas-led
Maintain consistent creative direction while managing budget constraints
The challenge was to deliver high-volume, high-quality creative that could support performance marketing objectives while remaining cost-effective and adaptable.
Strategic Photo & Video Production for Performance Marketing
PinPoint Media delivered a full-service creative production solution, centred around a carefully planned shoot at the Clapton Tram — a location that aligned with Everleaf’s premium, social, and lifestyle-led brand identity.
Our Photo & Video Production Process:
Creative Planning & Direction:
Detailed shoot planning aligned to paid media formats and campaign goals
Creative concepts built around celebration, social occasions, and premium drinking moments
Asset lists designed to support multiple platforms and campaign objectives
On-Set Execution:
Efficient management of simultaneous photo and video production
Technical oversight to prevent lighting and flash interference
Flexible creative approach to maximise output within time and budget constraints
Post-Production & Optimisation:
Assets optimised for Meta and Google Ads
Multiple formats and variations created from core creative
Consistent editing and visual treatment across all deliverables
This approach ensured every asset was designed with performance, longevity, and adaptability in mind.
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