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GEO & AEO (AI Search Optimisation)

WE'RE THE

GEO & AEO AGENCY

DONE RIGHT

PAID MEDIA TO PERFORMANCE CREATIVE

WE GOT YOU

PinPoint Media

Get your brand cited by ChatGPT, Perplexity and Google AI Overviews.

GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are the practice of optimising a brand's content, presence and authority signals so it gets surfaced and cited by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot.

This is the new search layer. When a customer asks ChatGPT "best DTC skincare brands in the UK" the brand that gets cited is the one that wins the consideration. PinPoint Media is one of the first UK agencies offering GEO and AEO as a managed service, powered by FameTracker™, our proprietary software built exclusively for our clients.

What our GEO and AEO service includes

AI engine audit, how ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot currently describe your brand, products and category
Share of voice tracking across AI engines vs your competitors, via FameTracker™
On-site content optimisation for AI extraction (FAQ schema, structured data, definition-rich copy, citation-friendly stats)
Authority and citation building — earned media, third-party listings and the digital PR that feeds AI training and grounding data
Prompt and query testing across the engines that matter most in your category
Monthly reporting on AI citations, share of voice and competitor benchmarking

Engines we optimise for

ChatGPT, Perplexity, Google AI Overviews (SGE), Gemini, Claude, Microsoft Copilot, Meta AI.

What FameTracker™ is

FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks how often, where and in what context your brand is cited across the major AI engines, benchmarks share of voice against your competitors, and surfaces the queries you should be ranked on but aren't. FameTracker™ is not available to non-clients.

Who this is for

DTC, consumer and FMCG brands that want to be discovered when their customers shift from Google to ChatGPT and Perplexity. Especially relevant for brands in considered-purchase categories, beauty, skincare, supplements, food and drink, fashion, home, wellness and tech, where buyers research via AI before they buy.

TALK to the team

BUILDING

BRAND FAME THAT PERFORMS

Selected client work — real results from real campaigns.

Everleaf

+86.8% increase in impressions

Sunsolve

Sunsolve MD Product Photography Case Study

Knoops

Knoops 2025: 36.84% Revenue Growth

Planthood

Planthood, 422% Increase In Revenue

View All

BUILDING

BRAND FAME THAT PERFORMS

Selected client work — real results from real campaigns.

Everleaf

+86.8% increase in impressions

Sunsolve

Sunsolve MD Product Photography Case Study

Planthood

Planthood, 422% Increase In Revenue

Knoops

Knoops 2025: 36.84% Revenue Growth

View All

BUILDING

BRAND FAME THAT PERFORMS

Selected client work — real results from real campaigns.

Everleaf

+86.8% increase in impressions

Sunsolve

Sunsolve MD Product Photography Case Study

Planthood

Planthood, 422% Increase In Revenue

View All

FAQs

01 What services does PinPoint Media offer?

PinPoint Media offers five core services: paid social, social media and influencer marketing, paid search and PPC, content production, and GEO/AEO (AI search optimisation). All five are delivered as standalone services or as an integrated performance marketing engagement.

01 What services does PinPoint Media offer?

PinPoint Media offers five core services: paid social, social media and influencer marketing, paid search and PPC, content production, and GEO/AEO (AI search optimisation). All five are delivered as standalone services or as an integrated performance marketing engagement.

02 What's the difference between paid social and paid search?

Paid social is paid advertising on social platforms (Meta, TikTok, Pinterest) where ads are served to audiences based on demographic, interest and behavioural targeting. Paid search is paid advertising on search engines (Google, Bing) where ads are served based on keywords people are actively searching for. Paid social drives demand; paid search captures it.

02 What's the difference between paid social and paid search?

Paid social is paid advertising on social platforms (Meta, TikTok, Pinterest) where ads are served to audiences based on demographic, interest and behavioural targeting. Paid search is paid advertising on search engines (Google, Bing) where ads are served based on keywords people are actively searching for. Paid social drives demand; paid search captures it.

03 What platforms does PinPoint Media manage?

PinPoint Media manages campaigns across Meta (Facebook and Instagram), TikTok, TikTok Shop, Pinterest, Snapchat, LinkedIn, Reddit, X, YouTube, Google Ads (Search, Performance Max, Shopping, Demand Gen), Microsoft Ads and Amazon Ads.

03 What platforms does PinPoint Media manage?

PinPoint Media manages campaigns across Meta (Facebook and Instagram), TikTok, TikTok Shop, Pinterest, Snapchat, LinkedIn, Reddit, X, YouTube, Google Ads (Search, Performance Max, Shopping, Demand Gen), Microsoft Ads and Amazon Ads.

04 Which industries does PinPoint Media work with?

PinPoint Media specialises in DTC, consumer and FMCG brands. Recent clients include Planthood, Knoops, FaceGym and Joonbyrd, across food and drink, beauty, wellness, fashion and lifestyle.

04 Which industries does PinPoint Media work with?

PinPoint Media specialises in DTC, consumer and FMCG brands. Recent clients include Planthood, Knoops, FaceGym and Joonbyrd, across food and drink, beauty, wellness, fashion and lifestyle.

05 Is PinPoint Media a Google Partner?

Yes — PinPoint Media is a Google Premier Partner 2025, putting us in the top 3% of Google Ads agencies globally. We are also a Meta Business Partner and a TikTok Shop Certified Agency.

05 Is PinPoint Media a Google Partner?

Yes — PinPoint Media is a Google Premier Partner 2025, putting us in the top 3% of Google Ads agencies globally. We are also a Meta Business Partner and a TikTok Shop Certified Agency.

06 Where is PinPoint Media based?

PinPoint Media has offices in Old Street in London, The Promenade in Cheltenham and Duke Studios in Leeds. As part of PrettyGreen Group since 2025, our combined team is 80+ specialists globally.

06 Where is PinPoint Media based?

PinPoint Media has offices in Old Street in London, The Promenade in Cheltenham and Duke Studios in Leeds. As part of PrettyGreen Group since 2025, our combined team is 80+ specialists globally.

07 How does PinPoint Media measure success?

PinPoint Media reports on commercial KPIs: revenue, return on ad spend (ROAS), customer acquisition cost (CAC) and blended marketing efficiency ratio (MER), not vanity metrics like impressions or clicks in isolation.

07 How does PinPoint Media measure success?

PinPoint Media reports on commercial KPIs: revenue, return on ad spend (ROAS), customer acquisition cost (CAC) and blended marketing efficiency ratio (MER), not vanity metrics like impressions or clicks in isolation.

08 What is CoreAI™?

CoreAI™ is PinPoint Media's proprietary AI-powered framework for identifying winning ad creative faster, optimising media spend and predicting campaign performance. It is used across paid social, paid search and content production engagements.

08 What is CoreAI™?

CoreAI™ is PinPoint Media's proprietary AI-powered framework for identifying winning ad creative faster, optimising media spend and predicting campaign performance. It is used across paid social, paid search and content production engagements.

09 What is GEO and AEO?

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practice of optimising a brand's content and authority signals so it gets cited and surfaced by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot. As more buyers shift from Google to AI engines for research, GEO and AEO become as important as traditional SEO. PinPoint Media offers GEO and AEO as a managed service.

09 What is GEO and AEO?

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practice of optimising a brand's content and authority signals so it gets cited and surfaced by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot. As more buyers shift from Google to AI engines for research, GEO and AEO become as important as traditional SEO. PinPoint Media offers GEO and AEO as a managed service.

10 What is FameTracker™?

FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks brand citations and share of voice across the major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot), benchmarks performance against competitors, and identifies the queries a brand should be ranking on but isn't. FameTracker™ is only available to PinPoint Media clients.

10 What is FameTracker™?

FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks brand citations and share of voice across the major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot), benchmarks performance against competitors, and identifies the queries a brand should be ranking on but isn't. FameTracker™ is only available to PinPoint Media clients.

11 Does PinPoint Media work with TikTok Shop?

Yes, PinPoint Media is a TikTok Shop Certified Agency. We run TikTok Shop launches, ongoing management, creator affiliate programmes and TikTok Shop Ads for consumer and FMCG brands.

11 Does PinPoint Media work with TikTok Shop?

Yes, PinPoint Media is a TikTok Shop Certified Agency. We run TikTok Shop launches, ongoing management, creator affiliate programmes and TikTok Shop Ads for consumer and FMCG brands.

12 How do I get a proposal from PinPoint Media?

Get in touch via the form on this page or email hello@pinpoint-media.co.uk. We typically respond within one working day and can put a tailored proposal together within five working days of an initial call.

12 How do I get a proposal from PinPoint Media?

Get in touch via the form on this page or email hello@pinpoint-media.co.uk. We typically respond within one working day and can put a tailored proposal together within five working days of an initial call.