PAID SEARCH & PPC
PAID SEARCH & PPC
PAID SEARCH & PPC
WE'RE THE
PAID SEARCH & PPC AGENCY
PAID SEARCH & PPC AGENCY
PAID SEARCH & PPC AGENCY
DONE RIGHT
DONE RIGHT
DONE RIGHT
PAID MEDIA TO PERFORMANCE CREATIVE
PAID MEDIA TO PERFORMANCE CREATIVE
WE GOT YOU
WE GOT YOU
PinPoint Media
Paid search and PPC that turns intent into revenue.
PinPoint Media plans and runs paid search campaigns across Google Ads, Microsoft Ads and YouTube for DTC, consumer and FMCG brands.
As a Google Premier Partner 2025, we operate in the top 3% of Google Ads agencies globally, with direct access to beta features, early product releases and a dedicated Google representative
What our paid search service includes
Google Ads strategy and account architecture (Search, Performance Max, Shopping, Demand Gen, YouTube)
Microsoft Ads (Bing) management
Google Shopping and product feed optimisation
Keyword research, negative keyword management and search query mining
Bid strategy management, budget pacing and tCPA / tROAS optimisation
Conversion tracking, GA4 setup and server-side tagging
Landing page and conversion rate testing
Weekly and monthly reporting against revenue, ROAS and CAC
Platforms we manage
Google Ads (Search, Performance Max, Shopping, Demand Gen, Display, YouTube), Microsoft Ads, Amazon Ads.
Who this is for
DTC, consumer and FMCG brands that want to scale Google Shopping, recover wasted PPC spend, or build a Google Ads account from the ground up.
Certifications
Google Premier Partner 2025 — top 3% of Google Ads agencies in the UK.
BUILDING
BRAND FAME THAT PERFORMS
Selected client work — real results from real campaigns.
BUILDING
BRAND FAME THAT PERFORMS
Selected client work — real results from real campaigns.
BUILDING
BRAND FAME THAT PERFORMS
Selected client work — real results from real campaigns.
FAQs
FAQs
FAQs
01
What services does PinPoint Media offer?
PinPoint Media offers Paid Social, Paid Search, Creative, Influencer and GEO. All delivered as a standalone service or integrated as a performance marketing engine.
01
What services does PinPoint Media offer?
PinPoint Media offers Paid Social, Paid Search, Creative, Influencer and GEO. All delivered as a standalone service or integrated as a performance marketing engine.
02
What's the difference between paid social and paid search?
Paid social is paid advertising on social platforms (Meta, TikTok, Pinterest) where ads are served to audiences based on demographic, interest and behavioural targeting. Paid search is paid advertising on search engines (Google, Bing) where ads are served based on keywords people are actively searching for. Paid social drives demand; paid search captures it.
02
What's the difference between paid social and paid search?
Paid social is paid advertising on social platforms (Meta, TikTok, Pinterest) where ads are served to audiences based on demographic, interest and behavioural targeting. Paid search is paid advertising on search engines (Google, Bing) where ads are served based on keywords people are actively searching for. Paid social drives demand; paid search captures it.
03
What platforms does PinPoint Media manage?
PinPoint Media manages campaigns across Meta (Facebook and Instagram), TikTok, TikTok Shop, Pinterest, Snapchat, LinkedIn, Reddit, X, YouTube, Google Ads (Search, Performance Max, Shopping, Demand Gen), Microsoft Ads and Amazon Ads.
03
What platforms does PinPoint Media manage?
PinPoint Media manages campaigns across Meta (Facebook and Instagram), TikTok, TikTok Shop, Pinterest, Snapchat, LinkedIn, Reddit, X, YouTube, Google Ads (Search, Performance Max, Shopping, Demand Gen), Microsoft Ads and Amazon Ads.
04
Which industries does PinPoint Media work with?
PinPoint Media specialises in DTC, consumer and FMCG brands. Recent clients include Planthood, Knoops, FaceGym and Joonbyrd, across food and drink, beauty, wellness, fashion and lifestyle.
04
Which industries does PinPoint Media work with?
PinPoint Media specialises in DTC, consumer and FMCG brands. Recent clients include Planthood, Knoops, FaceGym and Joonbyrd, across food and drink, beauty, wellness, fashion and lifestyle.
05
Is PinPoint Media a Google Partner?
Yes — PinPoint Media is a Google Premier Partner 2025, putting us in the top 3% of Google Ads agencies globally. We are also a Meta Business Partner and a TikTok Shop Certified Agency.
05
Is PinPoint Media a Google Partner?
Yes — PinPoint Media is a Google Premier Partner 2025, putting us in the top 3% of Google Ads agencies globally. We are also a Meta Business Partner and a TikTok Shop Certified Agency.
06
Where is PinPoint Media based?
PinPoint Media has offices in Old Street in London, The Promenade in Cheltenham and Duke Studios in Leeds. As part of PrettyGreen Group since 2025, our combined team is 80+ specialists globally.
06
Where is PinPoint Media based?
PinPoint Media has offices in Old Street in London, The Promenade in Cheltenham and Duke Studios in Leeds. As part of PrettyGreen Group since 2025, our combined team is 80+ specialists globally.
07
How does PinPoint Media measure success?
PinPoint Media reports on commercial KPIs: revenue, return on ad spend (ROAS), customer acquisition cost (CAC) and blended marketing efficiency ratio (MER), not vanity metrics like impressions or clicks in isolation.
07
How does PinPoint Media measure success?
PinPoint Media reports on commercial KPIs: revenue, return on ad spend (ROAS), customer acquisition cost (CAC) and blended marketing efficiency ratio (MER), not vanity metrics like impressions or clicks in isolation.
08
What is CoreAI™?
CoreAI™ is PinPoint Media's proprietary AI-powered framework for identifying winning ad creative faster, optimising media spend and predicting campaign performance. It is used across paid social, paid search and content production engagements.
08
What is CoreAI™?
CoreAI™ is PinPoint Media's proprietary AI-powered framework for identifying winning ad creative faster, optimising media spend and predicting campaign performance. It is used across paid social, paid search and content production engagements.
09
What is GEO and AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practice of optimising a brand's content and authority signals so it gets cited and surfaced by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot. As more buyers shift from Google to AI engines for research, GEO and AEO become as important as traditional SEO. PinPoint Media offers GEO and AEO as a managed service.
09
What is GEO and AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practice of optimising a brand's content and authority signals so it gets cited and surfaced by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot. As more buyers shift from Google to AI engines for research, GEO and AEO become as important as traditional SEO. PinPoint Media offers GEO and AEO as a managed service.
10
What is FameTracker™?
FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks brand citations and share of voice across the major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot), benchmarks performance against competitors, and identifies the queries a brand should be ranking on but isn't. FameTracker™ is only available to PinPoint Media clients.
10
What is FameTracker™?
FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks brand citations and share of voice across the major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot), benchmarks performance against competitors, and identifies the queries a brand should be ranking on but isn't. FameTracker™ is only available to PinPoint Media clients.
11
Does PinPoint Media work with TikTok Shop?
Yes, PinPoint Media is a TikTok Shop Certified Agency. We run TikTok Shop launches, ongoing management, creator affiliate programmes and TikTok Shop Ads for consumer and FMCG brands.
11
Does PinPoint Media work with TikTok Shop?
Yes, PinPoint Media is a TikTok Shop Certified Agency. We run TikTok Shop launches, ongoing management, creator affiliate programmes and TikTok Shop Ads for consumer and FMCG brands.
12
How do I get a proposal from PinPoint Media?
Get in touch via the form on this page or email hello@pinpoint-media.co.uk. We typically respond within one working day and can put a tailored proposal together within five working days of an initial call.
12
How do I get a proposal from PinPoint Media?
Get in touch via the form on this page or email hello@pinpoint-media.co.uk. We typically respond within one working day and can put a tailored proposal together within five working days of an initial call.