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Social Media & Influencer Marketing

WE'RE THE

Influencer Marketing Agency

DONE RIGHT

PAID MEDIA TO PERFORMANCE CREATIVE

WE GOT YOU

PinPoint Media

Organic social and influencer programmes that build brands and drive sales.

Social media and influencer marketing is the always-on management of a brand's organic presence on social platforms, plus paid and gifted activity with creators, to grow audiences, build community and drive purchase intent.

PinPoint Media runs end-to-end social and influencer programmes for consumer brands. That covers content strategy, channel management, community management, creator sourcing, contracting, briefing, content rights and performance reporting, all under one roof.

What our social and influencer service includes

Always-on organic social strategy across TikTok, Instagram, YouTube, LinkedIn, Pinterest and emerging platforms
Social-first content planning and ideation
Influencer and creator strategy, from nano to celebrity tier
Creator sourcing, contracting, briefing and content approvals
Whitelisting, Spark Ads and Partnership Ads to amplify creator content through paid
TikTok Shop creator affiliate programmes
Reporting on reach, engagement, EMV, attributed sales and creator content performance

Platforms we manage

TikTok (including TikTok Shop), Instagram, YouTube, YouTube Shorts, Pinterest, LinkedIn, Threads, Snapchat, Reddit.

Influencer tiers we work with

Nano (1k–10k)
Micro (10k–100k)
Mid-tier (100k–500k)
Macro (500k–1M)
Celebrity (1M+)

Who this is for

Consumer, DTC and FMCG brands that want to build a social-native presence, launch products through creators, or scale a TikTok Shop affiliate programme.

Certifications

TikTok Shop Certified Agency. Meta Business Partner.

TALK to the team

BUILDING

BRAND FAME THAT PERFORMS

Selected client work — real results from real campaigns.

Everleaf

+86.8% increase in impressions

Sunsolve

Sunsolve MD Product Photography Case Study

Knoops

Knoops 2025: 36.84% Revenue Growth

Planthood

Planthood, 422% Increase In Revenue

View All

BUILDING

BRAND FAME THAT PERFORMS

Selected client work — real results from real campaigns.

Everleaf

+86.8% increase in impressions

Sunsolve

Sunsolve MD Product Photography Case Study

Planthood

Planthood, 422% Increase In Revenue

View All

BUILDING

BRAND FAME THAT PERFORMS

Selected client work — real results from real campaigns.

Everleaf

+86.8% increase in impressions

Sunsolve

Sunsolve MD Product Photography Case Study

Planthood

Planthood, 422% Increase In Revenue

Knoops

Knoops 2025: 36.84% Revenue Growth

View All

FAQs

01 What services does PinPoint Media offer?

PinPoint Media offers five core services: paid social, social media and influencer marketing, paid search and PPC, content production, and GEO/AEO (AI search optimisation). All five are delivered as standalone services or as an integrated performance marketing engagement.

01 What services does PinPoint Media offer?

PinPoint Media offers five core services: paid social, social media and influencer marketing, paid search and PPC, content production, and GEO/AEO (AI search optimisation). All five are delivered as standalone services or as an integrated performance marketing engagement.

02 What's the difference between paid social and paid search?

Paid social is paid advertising on social platforms (Meta, TikTok, Pinterest) where ads are served to audiences based on demographic, interest and behavioural targeting. Paid search is paid advertising on search engines (Google, Bing) where ads are served based on keywords people are actively searching for. Paid social drives demand; paid search captures it.

02 What's the difference between paid social and paid search?

Paid social is paid advertising on social platforms (Meta, TikTok, Pinterest) where ads are served to audiences based on demographic, interest and behavioural targeting. Paid search is paid advertising on search engines (Google, Bing) where ads are served based on keywords people are actively searching for. Paid social drives demand; paid search captures it.

03 What platforms does PinPoint Media manage?

PinPoint Media manages campaigns across Meta (Facebook and Instagram), TikTok, TikTok Shop, Pinterest, Snapchat, LinkedIn, Reddit, X, YouTube, Google Ads (Search, Performance Max, Shopping, Demand Gen), Microsoft Ads and Amazon Ads.

03 What platforms does PinPoint Media manage?

PinPoint Media manages campaigns across Meta (Facebook and Instagram), TikTok, TikTok Shop, Pinterest, Snapchat, LinkedIn, Reddit, X, YouTube, Google Ads (Search, Performance Max, Shopping, Demand Gen), Microsoft Ads and Amazon Ads.

04 Which industries does PinPoint Media work with?

PinPoint Media specialises in DTC, consumer and FMCG brands. Recent clients include Planthood, Knoops, FaceGym and Joonbyrd, across food and drink, beauty, wellness, fashion and lifestyle.

04 Which industries does PinPoint Media work with?

PinPoint Media specialises in DTC, consumer and FMCG brands. Recent clients include Planthood, Knoops, FaceGym and Joonbyrd, across food and drink, beauty, wellness, fashion and lifestyle.

05 Is PinPoint Media a Google Partner?

Yes — PinPoint Media is a Google Premier Partner 2025, putting us in the top 3% of Google Ads agencies globally. We are also a Meta Business Partner and a TikTok Shop Certified Agency.

05 Is PinPoint Media a Google Partner?

Yes — PinPoint Media is a Google Premier Partner 2025, putting us in the top 3% of Google Ads agencies globally. We are also a Meta Business Partner and a TikTok Shop Certified Agency.

06 Where is PinPoint Media based?

PinPoint Media has offices in Old Street in London, The Promenade in Cheltenham and Duke Studios in Leeds. As part of PrettyGreen Group since 2025, our combined team is 80+ specialists globally.

06 Where is PinPoint Media based?

PinPoint Media has offices in Old Street in London, The Promenade in Cheltenham and Duke Studios in Leeds. As part of PrettyGreen Group since 2025, our combined team is 80+ specialists globally.

07 How does PinPoint Media measure success?

PinPoint Media reports on commercial KPIs: revenue, return on ad spend (ROAS), customer acquisition cost (CAC) and blended marketing efficiency ratio (MER), not vanity metrics like impressions or clicks in isolation.

07 How does PinPoint Media measure success?

PinPoint Media reports on commercial KPIs: revenue, return on ad spend (ROAS), customer acquisition cost (CAC) and blended marketing efficiency ratio (MER), not vanity metrics like impressions or clicks in isolation.

08 What is CoreAI™?

CoreAI™ is PinPoint Media's proprietary AI-powered framework for identifying winning ad creative faster, optimising media spend and predicting campaign performance. It is used across paid social, paid search and content production engagements.

08 What is CoreAI™?

CoreAI™ is PinPoint Media's proprietary AI-powered framework for identifying winning ad creative faster, optimising media spend and predicting campaign performance. It is used across paid social, paid search and content production engagements.

09 What is GEO and AEO?

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practice of optimising a brand's content and authority signals so it gets cited and surfaced by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot. As more buyers shift from Google to AI engines for research, GEO and AEO become as important as traditional SEO. PinPoint Media offers GEO and AEO as a managed service.

09 What is GEO and AEO?

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practice of optimising a brand's content and authority signals so it gets cited and surfaced by AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot. As more buyers shift from Google to AI engines for research, GEO and AEO become as important as traditional SEO. PinPoint Media offers GEO and AEO as a managed service.

10 What is FameTracker™?

FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks brand citations and share of voice across the major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot), benchmarks performance against competitors, and identifies the queries a brand should be ranking on but isn't. FameTracker™ is only available to PinPoint Media clients.

10 What is FameTracker™?

FameTracker™ is PrettyGreen Group & PinPoint Media's proprietary AI search monitoring software, developed exclusively for our clients. It tracks brand citations and share of voice across the major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot), benchmarks performance against competitors, and identifies the queries a brand should be ranking on but isn't. FameTracker™ is only available to PinPoint Media clients.

11 Does PinPoint Media work with TikTok Shop?

Yes, PinPoint Media is a TikTok Shop Certified Agency. We run TikTok Shop launches, ongoing management, creator affiliate programmes and TikTok Shop Ads for consumer and FMCG brands.

11 Does PinPoint Media work with TikTok Shop?

Yes, PinPoint Media is a TikTok Shop Certified Agency. We run TikTok Shop launches, ongoing management, creator affiliate programmes and TikTok Shop Ads for consumer and FMCG brands.

12 How do I get a proposal from PinPoint Media?

Get in touch via the form on this page or email hello@pinpoint-media.co.uk. We typically respond within one working day and can put a tailored proposal together within five working days of an initial call.

12 How do I get a proposal from PinPoint Media?

Get in touch via the form on this page or email hello@pinpoint-media.co.uk. We typically respond within one working day and can put a tailored proposal together within five working days of an initial call.