PinPoint Media were instructed to undertake the strategic development and execution of a TikTok exclusive strategy for scale-up brand, Huboo.
Having explored TikTok unsuccessfully prior, Huboo hadn’t seen a return due to the broad brush stroke and sporadic nature of the organic content posted prior to PinPoints’ involvement.
Huboo understood there was a number of untapped brands and customers on TikTok and focusing on the b2b space exclusivity, due to the nature of Huboo, a more target approach was needed.
Thanks to TikTok’s ever-evolving algorithms and platform economics, we took the view that Huboo needed to become a leading voice and own TikTok as a platform, ahead of their
competitors, for a shoppable customer experience.
We understood that friction was the enemy of success and enabling both accessibility to brand and a synergy in the D2C market ultimately working hand in glove with FMCG brands is what start-up and scale-up companies are looking for.
Huboo’s vision, to ‘an automated pick, pack and post service while effortly maintaining stock levels’.
We developed a strong partnership between TikTok and Huboo in the weeks to come. The outcome was Huboo became one of the first UK eCommerce fulfilment providers to become a TikTok-certified partner.
Analysing Huboo’s needs, we provided straightforward concepts and implemented ownable strategies that were tailored to drive 7 figure growth through the platform reducing Huboo’s CPA significantly.
Further focusing on a hybrid model, we trained up Huboo’s internal team with insight on both organic and paid TikTok strategies including lead generation and content collaboration.
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